Project Ask

Carnival Corporation* is the world's largest leisure travel company. The company operates at multiple locations around the world with its leading cruise line brands like Carnival Cruise Line, Fathom, Holland America Line, Princess Cruises, Seabourn, P&O Cruises (UK), Cunard, and Costa Cruises.

 

Redefine and transform the online experience of the brand. Creating seamlessness across various different cruises and help them achieve digital excellence.

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The Solution

A modular, engaging and consistent customer experience keeping the feel and tone of each brand alive yet different from the other. A design that empowers customers to experience the warm hospitality, luxury and extensive services they offer with an intuitive booking process.

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My Role & Responsibility

• Understand the individual brand's visual language & value

• Propose new design elements, modules and visual solution, such that all the brands look a part of Carnival while protecting their individual identity and character

• Create design mockups, style guides, mood boards

• Collaborate with the development team to deliver pixel perfect design and resolve any design related issues

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Key Deliverables

Detailed Responsive Visual Design / UI Elements for Style Guide / New Concept Exploration & Implementation / Zeplin Prototypes / Supporting Development with Design Issues / Client Handover

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Team Structure

UI Lead | UX Lead | UX Designers | UI Designers | Project Manager

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* All material produced is a copyright of Publicis Sapient.