Project Ask

An American chain of domestic merchandise retail stores selling organization and decor products for the home. Bed, Bath & Beyond* was looking for a complete brand overhaul with a redesigned web experience enabling existing and new customers to adopt the digital channel for creating an online account, viewing, searching and buying products, and making payments.

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The Solution

An optimized design offering personalization across various levels. Every major sector of this platform, be it the messaging, product images, user flows for login, the home page, product listing and detail, registry, cart, and checkout etc. required analysis and an understanding of user-profiles, and their pain points. The team was split across two geographies, with the design being led by the New York and India Studios. a development by the India team collaborating together to identify features, define and create detailed wireframes and visual designs with the prototype.

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My Role & Responsibility​

• Collaborate with the onshore design team

• Understand the user journey and UX flows to recommend and suggest updates where applicable

• Identify design gaps through a visual design audit

• Propose new design elements and modules for the cart and checkout section

• Create new visual solutions and branding updates 

• Create design mockups, style guides, annotations and specs

• Solely collaborate with the development team to deliver pixel perfect design and resolve any design related issues

 

Key Deliverables

Visual Design Audit / Detailed Responsive Visual Design / UI Elements for Style Guide / New Concept Exploration & Implementation / Zeplin Prototypes / Creative Support for Development / Client Handover

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Team Structure

New York Team: Creative Director | Experience Designer | Art Director | UX Designer | Project Manager

India Team: Experience Designer | UI Designers | Project Manager

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