The Abu Dhabi Investment Authority (ADIA) is a sovereign wealth fund owned by Emirate of Abu Dhabi (in United Arab Emirates) founded for the purpose of investing funds on behalf of the Government of the Emirate of Abu Dhabi. It manages the Emirate’s excess oil reserves.
ROLE
Being a digital design on the project I studied the requirement of making an internal application (TriO) for all the transitions handled by ADIA. I designed the look and feel of the desktop application TriO and set it’s visual language. It was an application for windows which made it interesting and challenging at the same time. I rolled out all the screens need for development for this portal.
Think Tank
Project Ask
Create a brand identity and visual language for a community page catering to the design team. This page will be used by the team members to share, comment, and participate in discussions about various different initiatives. It would also act as a repository for the activities, brainstorms and discussions for individuals and studio's growth.
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The Solution
Inspired by the ‘Big Idea’ in a pool of many, the identity was designed to be fun, quirky and engaging. Everything from content to illustrations to the overall concept was inspired by the name 'Think Tank' itself. Different collaterals such as teaser mails and a community page were created.
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My Role & Responsibility
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Conceptualize of ideas for content and graphics
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Explore & create identity style, logo and illustrations
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Design e-mailers, community page banners
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Create and set up with community page
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Key Deliverables
Concept Exploration / Illustration style / Idenity Design / Mailers & Related Graphics / Vox Page Setup
All material produced is a copyright of Publicis Sapient.
