Inspiration

I graduated from Lasalle College of the Arts, Singapore, in 2015. The Singapore job market at that time was very tight and not that accommodating foreigners. Looking out for my first job, I wanted to stand apart from the crowd and come up with a creative way for self-branding in order to catch the attention of potential employers.

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The Solution

Wanting this to be representative of who I was, I wanted to not just market myself as a designer, but also share an interest that is a huge part of me. Being a crazy fanatic of ‘Chocolate', I got inspired to create a resume in the for of chocolate packaging. The branding was a simple and minimal blend of my initials. Carefully, handpicking three patterns from my previous work, I chose to perfectly showcase three of my favourite chocolate flavours. The packaging was kept quirky and fun with snappy messaging giving away a part of my personality. These chocolates were posted to potential employers, allowing them to view the complete resume on peeling the cover.

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My Role & Responsibility​

• Brainstorm for the perfect idea that shows the person I am and the kind of designer as well

• Define visual language - logo design, fonts, image styles, colours etc. 

• Quirky messaging and content creation

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Key Deliverables

Detailed Visual Designs / New Concept Explorations / Content Creation

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All material produced is a copyright of Archisha Kashyap.