Project Ask

As a part of a undergraduate curriculum, each student was given one movie to watch and come up with a brand identity for a hypothetical product adding functionality to it that could help any character from the movie. I was provided with Alfred Hitchcock’s Psycho (1960).

The Solution

In the movie, one of the lead characters has to steal an object in order for them to not get killed. But she starts showing signs of guilt and goes into a panic state. To cater to this issue, a wrist band was proposed as the hypothetical product which would reduce the tension and stress of the character. 

The product was named 'Relaxathon' which would monitor stress and anxiety levels and further suggest tips for keeping calm and composed. The branding and identity design was kept simple, clear with the use of cool colours. The shape of the logo was meant to represent waves which are calming and helps people to focus.

​

My Role & Responsibility​

• Understand the pain points and needs of the characters in the movie

• Brainstorm idea of products, their functions and how could it affect the story

• Logo Design with Defining visual language - fonts, image styles, colours etc. 

• App and stationery design

​

Key Deliverables

Detailed Visual Designs / Logo Concept Explorations / Setting Visual Language / Possible Wrist Band Design / App Design / Stationary

​

​

All material produced is a copyright of Archisha Kashyap.