The Abu Dhabi Investment Authority (ADIA) is a sovereign wealth fund owned by Emirate of Abu Dhabi (in United Arab Emirates) founded for the purpose of investing funds on behalf of the Government of the Emirate of Abu Dhabi. It manages the Emirate’s excess oil reserves.
ROLE
Being a digital design on the project I studied the requirement of making an internal application (TriO) for all the transitions handled by ADIA. I designed the look and feel of the desktop application TriO and set it’s visual language. It was an application for windows which made it interesting and challenging at the same time. I rolled out all the screens need for development for this portal.
Singapore Airlines Website
Project Ask
A self-initiated project to study and analyse details of an airline website, like a site map, information architecture and the core service agenda of the brand. Also, explore opportunities to find areas and design gaps for any scope of enhancing the user experience for their online customers.
​
The Solution
A design concept for one of the world's most renowned airlines, Singapore Airlines. Where an attempt is made to create a version of the airline's homepage by putting upfront themed destinations like the beach, historic, adventure etc. Creating visual filters to evoke users to decide to travel. To choose amongst their desired destinations based on what kind of experience they would like to have. Another feature is a section to have auto-detection of user's current location and showing them flights flying out from the with the least fares.
​
My Role & Responsibility​
-
Understanding the user journey, UX design flow
-
Exploring possible design gaps and work around ideas
-
Detailed visual designs for home page modules
​
Key Deliverables
Visual Design / Concept Exploration / UX & UI Elements
​
​
All material produced is a copyright of Archisha Kashyap.
