Healthy provision

ARCHISHA KASHYAP

Project Ask

Around late 2014, there was a demand in Singapore to make healthy food available to people at fingertips. Hence many businesses were taking their products online for easier reach to their audience. During an internship with Top3 Media, one of the clients wanted to create their digital presence through a website for their health food business called 'Healthy Provision'.

The Solution

A simple, clean and minimal website providing important information about the business upfront. The website offers potential customers with special offerings of customised meals showing the exact number of calories used, provide combo offers, and healthy sweet treats within 3 simple steps to get a delicious healthy mean at their doorstep. The design also categorised these meals into different sections, for example, power snacks or palate pleasers to showcase the variety and build interest. Once the website was done, I took the liberty to design packaging for them and proposed it to the clients. The clients were pleased and gave us the responsibility for designing their packing as well.

My Role & Responsibility

Understand the ask of the client and the needs of their targeted market
Site map and wireframing alongside working with content provided by the content team
Setting the digital visual style for the brand with UI elements
Brainstorm and pitching packaging ideas