Student Project Ask

Create a multi-channel service for Ikea Hong Kong for individuals, families and groups moving to a new place catering to their design and décor requirements. Understand user-profiles and pain points in order to offer an enhanced experience at various levels, be it pre-purchase to setup, online to offline, or in-store to out-store.

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The Solution

Buyers visit the store to soak in the complete Ikea experience but are likely to get lost amidst their range of products, catalogues and website. Also, the products presented in isolation look lifeless and unconvincing making it even more difficult to locate and find the right products.
 
The solution offers a personal shopping assistant bot. An optimized design offering personalization across various channels and providing a familiar face putting products into spaces that tell stories and spark the imagination. It offers a guided search, product comparison, navigation within the store, helps curate a wish-list, step-by-step assembly instructions and more, covering aspects from both pre and post-sales.

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My Role & Responsibility

• Understand the user journey, experience framework

• Identify design gaps based on UI & UX audits of the existing site and in-store Ikea experience

• Brainstorm to provide suggestions for the gaps found across channels

• Create designs and variations

• Consolidate holistic experience from pre-purchase to post-purchase in a seamless flow

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Key Deliverables

Responsive Re-Design for Home Page, Wishlist, Search, Product Listing & Detail / Bot Interaction / Mobile MR Model / In-store Smart Tour / Post-Purchase

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All material produced in an Interaction Design Masters Programme at Hong Kong Polytechnic University.