The Abu Dhabi Investment Authority (ADIA) is a sovereign wealth fund owned by Emirate of Abu Dhabi (in United Arab Emirates) founded for the purpose of investing funds on behalf of the Government of the Emirate of Abu Dhabi. It manages the Emirate’s excess oil reserves.
ROLE
Being a digital design on the project I studied the requirement of making an internal application (TriO) for all the transitions handled by ADIA. I designed the look and feel of the desktop application TriO and set it’s visual language. It was an application for windows which made it interesting and challenging at the same time. I rolled out all the screens need for development for this portal.
Story Shots
Project Ask
The film production team at India Studio came up with an initiative wherein they would provide a service to different teams and help them create pitch presentations, or client walkthroughs with the help of short snackable content. In order to publicize 'Story Shots', they needed to create a video and required help with a storyboard.
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The Solution
A catchy and exciting piece of video getting the concept of the new service across to the viewer with crisp and witty content and animation. Giving the future client an eye and insight into what could be done for them and their content. The story of the video used the metaphor of a cocktail being prepared to explain the message. As a cocktail, itself takes a lot of ingredients and it tricky to prepare. But the end result is delicious and easy to consume.
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My Role & Responsibility
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Conceptualize storyboard and ideas to getting the idea of the new service across
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Visualise the illustration style
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Create illustrations for the storyboarding
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Support and suggest the video production team with the animations and transitions the video requires to keep it entertaining and snappy.
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Key Deliverables
Storyboard Concept / Illustration style and graphics for Storyboard / Suggesting transitions & Animations
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Team Structure
Creative Designer | Animator
All material produced is a copyright of Publicis Sapient.



STORY BOARDING
